ROTTERDAM CENTRAL DISTRICT WORLDWIDE FIRST ‘BEACONIZED’ CITY DISTRICT

13 JUNE 2014, ROTTERDAM
Summary
Whereas NYC experiments with in-store iBeacons and London recently started a retail pilot in Regentstreet, the public-private partnership (of the municipality, developers, owners and tenants) are installing iBeacons throughout the whole city district. This is worldwide the largest iBeacon project and it’s set open for developers!

Online agency Mangrove developed a launching app for Rotterdam Central District (RCD) with use of the marketing suite of Dutch tech startup Notificare making interactive notifications on all mobile devices possible. The plug-in offers app developers an easy end-to-end iBeacon solution.

Quotes
"We chose to set the iBeacons open so developers can test their ideas on a large scale in the Rotterdam Central District. We also strongly believe iBeacons offer possibilities for non-retail. For instance for safety reasons. Checking in via mobile so we can pinpoint at a certain moment who is where in the building." RCD president Hans de Jonge
Images
Spokespeople
About Notificare

NOTIFICARE is a leading Mobile Marketing Automation Platform that allows marketers to send context-relevant and interactive notifications to their customers. NOTIFICARE enables personal and location-based interaction, using geo-fencing and iBeacon technology. This allows companies to provide their customers with relevant information at the right moment, increasing the efficacy of their marketing communications and building sustainable relationships with their customers. NOTIFICARE strengthens the mobile channel in omni-channel campaigns. NOTIFICARE is ISO/IEC 27001;2013 certified.

More information: http://notificare.com

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