ROTTERDAM CENTRAL DISTRICT WORLDWIDE FIRST ‘BEACONIZED’ CITY DISTRICT
13 JUNE 2014, ROTTERDAM
SummaryWhereas NYC experiments with in-store iBeacons and London recently started a retail pilot in Regentstreet, the public-private partnership (of the municipality, developers, owners and tenants) are installing iBeacons throughout the whole city district. This is worldwide the largest iBeacon project and it’s set open for developers!
"We chose to set the iBeacons open so developers can test their ideas on a large scale in the Rotterdam Central District. We also strongly believe iBeacons offer possibilities for non-retail. For instance for safety reasons. Checking in via mobile so we can pinpoint at a certain moment who is where in the building." RCD president Hans de Jonge
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