Yourzine enters partnership with Notificare to create personalized campaigns on mobile devices
Yourzine, a trendsetting dialogue marketing bureau in the Netherlands, announces its new strategic partnership with Notificare today. Notificare is a mobile marketing platform that allows marketeers to send context-relevant and interactive notifications to smartphones and tablets.
Mobile is an interesting challenge for marketeers, particularly in view of the overwhelming number of possibilities offered via mobile devices and the current addition of smartwatches. With the use of Notificare and iBeacon technology, companies now are able, after permission is obtained from customers, to collect information about them, for example also registering when they are physically present in the shop. This information gives marketeers better insight into the products that consumers are looking for. Retailers can then send special offers to users of their app when they are near a store location, for example. This contributes to creating better customer experiences and makes a connection between online and offline.
“At Yourzine we see that brands and organizations are increasingly dealing with existing and potential clients who are integrating various mobile devices into their daily life,” says Michiel van Riemsdijk, director of Yourzine. “That’s why it’s important to add the mobile channel to the omni-channel strategy. Thanks to our partnership with Notificare we can go a step farther and help our clients get the most out of their apps. We can now reach the end user with relevant messages at home or on the road, regardless of what device they are using, to increase the value for the client.”
Robert Leefmans, CEO at Notificare adds: “Consumers are always on the move and often fall off the radar of the marketer. Notificare offers a solution that makes it possible to reach these people through notifications on their mobile devices, precisely when and where it is most useful for the consumer. With our technology, which is a plug-in for apps, more companies can benefit from this powerful marketing tool. We are delighted to join forces with Yourzine and so further strengthen the relation between consumer and brand.”
The Notificare Mobile Marketing Platform is a powerful marketing tool that companies can deploy to enrich their mobile apps with interactive and context-relevant messaging. Notificare enables personal and location-based interaction, using iBeacon and other technologies. This allows companies to provide their customers with relevant information at the right moment, increasing the efficacy of their marketing communications and building sustainable relationships with their customers. Notificare strengthens the mobile channel in omni-channel campaigns. More information at www.notifica.re.
Yourzine is a trendsetting dialogue marketing agency that helps brands and organizations to add personalized added value to every contact moment between brand and consumer. The agency operates from customer insight, delivering customer contacts that increase customer value. The power of Yourzine lies in its mix of strategy and technical expertise and in its creative roll-out of campaigns, with a continuous focus on effect and result. Yourzine works for brands and organizations such as Albert Heijn, Etos, Samsung, HEMA, V&D, De Efteling, IKEA, Triodos Bank, NRC, Unicef, the Netherlands Red Cross and Ziggo.
Yourzine is certified for ISO 9001 and ISO/IEC 27001:2005 and is part of the LECTRIC Groep. The LECTRIC Groep was created in 1997 and has developed into an organization of 8 specialist agencies and 250 professionals. For more information please visit www.lectricgroep.nl and www.yourzine.nl.
Michiel van Riemsdijk (left) and Robert Leefmans.
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NOTIFICARE is a leading Mobile Marketing Automation Platform that allows marketers to send context-relevant and interactive notifications to their customers. NOTIFICARE enables personal and location-based interaction, using geo-fencing and iBeacon technology. This allows companies to provide their customers with relevant information at the right moment, increasing the efficacy of their marketing communications and building sustainable relationships with their customers. NOTIFICARE strengthens the mobile channel in omni-channel campaigns. NOTIFICARE is ISO/IEC 27001;2013 certified.
More information: http://notificare.com